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CREATING A NEW SYNDICATED AUDIENCE USING OUR DEEP TA KNOWLEDGE

THE PAIN - QUICKLY OBSOLETE MARKET INSIGHT & INFORMATION OVERLOAD

After years of innovation, the diabetes market continues to grow. Keeping track of all the daily market events is a difficult task for any team member from a company playing in cardiometabolics.

FENIX was founded on using its technology and industry expertise to solve three pain points commonly seen across all life science organizations:

• Information overload
• Stakeholder misalignment
• Quickly obsolete insight

The goal was to centralize all the market information, make it digestible, and contextualize content on demand into one push-pull experience.

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THE SOLUTION

FENIX decided to launch a new syndicated service that leverages its extensive expertise in cardiometabolics and offer a new digestible way to contextualize the market. The new service utilized the technology platform built by FENIX Labs.

The FENIX syndicated service in cardiometabolics included:

BLASTS

Contextualized, summarized and updated market landscape news delivered directly to the user’s inbox. All blasts are also cloud-hosted at marketplace.fenix.group where they can be searched and accessed at any time across devices. This is part of the push experience.

FENIXapp

Launching FENIXapp was a true milestone for FENIX Labs since it was fully developed in-house. Available in both Google Play and the Apple App Store. Our app includes push notifications for blasts, favorited content, and filtering by category. This is part of the push experience.

MAP

Experience the diabetes market landscape in a unique digital interface and interact with our extensive knowledge repository in a non-linear space. Pin your points of interest which are then saved to the cloud, updated in real time, and synced on all your devices. View your history in a breadcrumb format, so you can always find your way back. Level-up with search. This is part of the pull experience.

PROFILES

Profiling across therapy areas is a key part of FENIX’s service and is common practice across the life sciences industry. Our platform was engineered by FENIX Labs for scale to be dynamically responsive under any consumption scenario. Our profiles render content from a centralized database, so you can access them at any time across devices without being stuck inside a PPTX file. This is part of the pull experience.

THE RESULT

10 out of the top 30 life science companies already use FENIX services. With more than 700 highly engaged users across 80 organizations currently consuming our CV/met service, FENIX has validated its approach to develop more syndicated offerings or adapt our syndicated offering to a custom client experience.

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THE RESULT

10 out of the top 30 life science companies already use FENIX services. With more than 700 highly engaged users across 80 organizations currently consuming our CV/met service, FENIX has validated its approach to develop more syndicated offerings or adapt our syndicated offering to a custom client experience.

SEE WHAT LABS CAN BUILD FOR YOU

LET’S BUILD SOMETHING TOGETHER

Have any questions for the Labs team? Find out why those who work with FENIX consistently provide positive comments about working with FENIX Labs.

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